Recent years have produced a multitude of “new” sales methodologies and approaches – many that propose themselves as effective strategies for building long-term loyalty with customers. Uncovering hidden needs, adapting to the way customers buy, assuming the role of a business partner or consultant and even teaching are some of the popular conceptual approaches to selling in the Era of the Customer.
Yet two foundational and interdependent concepts remain fundamental to driving long-term customer loyalty: reciprocal trust between a buyer and seller, and the flip side of the same coin, the buyer-seller relationship.
Over the course of the past 100 years in business, Dale Carnegie has witnessed the world experiencing its most rapid cycles of change and advancement. We have been at the forefront, guiding our clients to outpace their competition.
