The New Competitive Divide

A Dale Carnegie White Paper

Building the Foundation for Organizational Agility

A study by Dale Carnegie & Associates exploring high-performing corporate cultures1 confirmed the importance of having a strong customer focus. The research identified a subset of particularly successful companies and examined how their attitudes and actions differed from the rest. One of the ways in which senior leaders at these winning organizations thought differently from those in other companies was their strong emphasis on the customer.

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The New Competitive Divide

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