In the intense scramble for customers and profits, having engaged employees can make all the difference. Employees who are both emotionally and intellectually committed deliver superior performance, help create exceptional customer experiences, and contribute to a positive workplace culture. They are less willing to leave their employer for a minor increase in salary and therefore directly boost the bottom line by reducing costs associated with turnover. Evidence of these benefits, and others, continues to emerge: engagement is a strategic objective worth pursuing.
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