The ability to persuade others requires discovering what’s important to others and what influences their actions. That insight comes from listening. Best-selling author and highly respected leadership consultant, Marshall Goldsmith, asserts that 80 percent of learning from others is based on how well you listen. Listening is not a passive activity, but rather a highly active process. When you genuinely listen to someone without anticipating your reply, you build understanding, trust, and respect — all qualities that increase your chance at responding with a relevant and persuasive reply.
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Over the course of the past 100 years in business, Dale Carnegie has witnessed the world experiencing its most rapid cycles of change and advancement. We have been at the forefront, guiding our clients to outpace their competition.
