Module 2 – Persuasion and Influence

The ability to persuade others requires discovering what’s important to others and what influences their actions. That insight comes from listening. Best-selling author and highly respected leadership consultant, Marshall Goldsmith, asserts that 80 percent of learning from others is based on how well you listen. Listening is not a passive activity, but rather a highly active process. When you genuinely listen to someone without anticipating your reply, you build understanding, trust, and respect — all qualities that increase your chance at responding with a relevant and persuasive reply.

Primary Competencies
Soft Skills to Accelerate Your Career

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